MC.C Ltd. is an outsource partner for the leading mobile telephony operator with the objective of building real value in the data segment of the communication market. The mutual goal for the partnership is to add value to multi-channel media, building relationship marketing opportunities by establishing vibrant content and applications services on mobile telephone handsets.
MC.C develops product, service and organizational growth strategies designed to significantly and positively impact on our client's businesses. We build communication or marketing platforms based on unique client business prepositions, strategies that facilitate target consumer identification of and association with particular products and services marketed by our clients.
Further, our business model enables other partner service providers design their 'products' such that they may be used on our innovative communication channels without prohibitive set-up costs in infrastructure, systems or human resources.
We assume the financial investment risks in most business case models, ensuring that our partners further build their core business without unnecessary technology barriers. Indeed, in providing solutions that add value to client businesses and could additionally incorporate maintenance and management, MC.C ensures that revenue growth underpins a continued business relationship.
Given the linkage to mobile telephony we have established, and the investment in required equipment that enables communication in exciting formats, service providers detailed in the course of this document have the ability to market in contemporary ways through new route-to-market formats.
Using our technology, infrastructure and partnership agreements, service providers and marketing organizations communicate with target and potential consumers on the latter's mobile handsets and PDA's, through call centers, radios and soon, interactive television.
In all this we ensure that the Ghanaian consumer's lifestyle is dramatically and positively impacted on, and their information access channels, decision making inputs and sources of entertainment etc. are significantly altered.
MC.C believes in the continued growth of the communication industry through mutually profitable partnerships providing innovative, efficient and cost-effective lifestyle enhancing services to an increasingly sophisticated consumer.
We will at all times maintain leadership in this role!
